Perms have come a long way from the tightly coiled curls of the ’80s. Today, they’re all about personalisation, texture, and long-lasting style — giving you everything from soft waves to defined spirals with modern techniques that prioritise hair health and flexibility. Whether you’re curious about making the leap or just want to understand the process better, here’s your go-to guide.
What Is a Perm?
A perm, short for “permanent wave,” is a chemical treatment that alters the structure of your hair to create curls or waves that last for months. It can add volume, texture, and movement — especially to fine, straight, or limp hair.
Types of Perms
There’s no one-size-fits-all approach. Popular types include:
Body Wave Perm: Loose, natural-looking waves
Spiral Perm: Tight, corkscrew curls
Digital Perm: Uses heat to create soft, relaxed curls with a modern finish
Root Perm: Adds volume at the base for a fuller look
Straight Perm (Reverse Perm): Smooths out curls and frizz
How Long Does a Perm Last?
Most perms last 2 to 6 months, depending on your hair type, aftercare routine, and the method used. As your natural hair grows out, the curl gradually loosens.
Perm Process: What to Expect
Consultation: Discuss your desired look and assess hair health
Prep: Hair is washed and sectioned
Rod Setting: Hair is wrapped around rods (the size determines curl tightness)
Chemical Application: A perm solution is applied to break the hair’s bonds
Neutralisation: A neutraliser reforms the bonds in the new curled shape
Modern perms often use conditioning formulas to reduce damage and maintain softness.
Is a Perm Right for You?
Perms work well on healthy hair that’s not overly processed. A strand test is usually recommended. If you have coloured or fragile hair, speak to a stylist first — they can recommend a gentler version or an alternative technique.
